When we got into the web industry back in 1999, designing interfaces was much simpler, there were far fewer ways of displaying your website in terms of devices, and there were pretty much no rules – it was a time of multiple fonts and text sizes on one page, scrolling ticker tapes, and 3D JavaScript / Flash animations.
Thankfully, UI has moved on a lot since then. Nowadays when you create designs, as a Freelance Digital Designer you have to consider how your interface will work not only on Desktop computers, but also (Responsively) on Tablets, Mobile phones and more recently Smart Watches and for devices in portrait and landscape orientations, in a huge variety of sizes and resolutions. This brings with it complexities, but also lots of opportunity for creative user interface (UI) solutions that help overcome these challenges.
We’ve been lucky enough to be designing User Interfaces for over 16 years, and have had the opportunity to work for high-profile clients such as Sony, Betfair, Landrover Jaguar and Coke. Having been freelance user interface designers for the last 7 years, we get to use that know-how for a mixture of our own clients, and sometimes for Digital Agencies.