Overview
Bristol Lido and Thames Lido are two unique and beautiful Victorian and Edwardian era outdoor swimming pools in Bristol and Reading. Their guests can swim, sample the restaurant and bar and be fully pampered with a range of spa treatments.
Challenge
With so much on offer at both Lidos, and with three separate external booking systems for customers to use, the websites had grown difficult to use. User feedback suggested a great deal of confusion with the navigation and customer journey, and the result was a progressive reliance on phone enquiries.
Process
Through a process of stakeholder meetings, interviews and user journey mapping we were able to pinpoint the problem areas, and what stages of the user journey they were occurring at. This information was the foundation for a new information architecture (IA) which promoted simpler user journeys and more obvious terms for services, as well as quicker navigation with fewer clicks.
Outcomes
After thorough wireframing and prototyping, the final designs were created in sketch for high-retina displays and fully responsive mobile display. The resulting sites really let these fabulous venues make a splash for all the right reasons.