Transform Your Place Into a Powerful Brand That Resonates Locally and Globally
A well-crafted place brand is more than just a logo – it’s an expression of identity, pride, and opportunity. Whether it’s a town, region, or even an entire country, how a place presents itself can dramatically shape perceptions, drive tourism, and ignite economic growth.
At Overt, We Create Place Brands That Make an Impact
From signage and wayfinding to print materials and online presence, every element of your place’s branding should tell a story that connects with visitors, residents, and businesses alike. A strong place brand builds a sense of community pride, highlights unique cultural, historical, and environmental features, and positions your location as a destination of choice.
But crafting an authentic and compelling place brand takes more than just design. It requires collaboration. By working closely with local governments, businesses, and citizens, we ensure that your place’s brand is a true reflection of its values, character, and aspirations. We believe that every place has a unique story to tell – and we’re here to help you tell it in the most captivating way possible.
Our Expertise in Place Branding
At Overt, we have had the privilege of collaborating with some of our favourite local places, creating place brands that resonate deeply with their communities. Through thoughtful design and strategic vision, we help places highlight their best qualities, build excitement, and foster pride.
Why Work With Us?
- Authentic & Collaborative Approach: We work alongside stakeholders to ensure your place’s brand is a genuine reflection of its essence.
- Expert Design & Strategy: Our team combines creativity with strategic thinking to create compelling brands that make lasting impressions.
- Boost Tourism & Economic Growth: A well-executed place brand drives both visitors and investments, helping your area thrive.
Ready to Transform Your Place’s Identity?
Let’s work together to create a brand that reflects the heart of your location and energizes the community. Whether you’re looking to attract new visitors, boost local pride, or foster economic growth, we’re here to help bring your place’s story to life.
Contact Us Today to get started on your place branding journey with Overt.
Shepton Mallet Town Council
New Shepton Mallet Town Council branding. The design process was kicked off by a series of brand discovery workshops and incorporated new signage, events graphics and the development of their ‘Hello Shepton” tourism brand. We also produced a comprehensive brand guidelines pack to help keep visual focus and consistency across multiple platforms and stakeholders.
Radstock Town Council
New Radstock Town Council branding. This project started with a bright new visual identity for the council, and then developed into a new town map and a series of versatile graphic ’tiles’ celebrating key features of the town. Next came series of maps in association with BANES council with the aim of encouraging walking and cycling across the town. We also designed a ‘Love Radstock” tourism and events brand and a new identity for their community Hub and Library. Finally, we produced a brand guidelines pack to help keep visual focus and consistency across multiple platforms and stakeholders.
Bradford on Avon Town Council
Bradford on Avon Town Council commissioned Marc Bessant design to create a new logo for the council and develop their ‘Explore BoA’ visitors and events brand. We then worked with Marc to develop a town map for use in a new visitors guide. Since then we have worked extensively with the council to create a series of events, graphics and maps which help to reinforce their brand and promote the town to locals and vistors.
